Tag Archives: celebrities

The Breaking News Concept

I’m a news junkie. Always have been. In the past, if you came to my house or got in my car, you’d likely find a TV or radio station tuned to the news. Local news, national news, you name it, I was informed.

I think I got this way partially because of my dad. He’d religiously watch the evening news each night when we were growing up; still does to this day. The other side of me believes my background in Public Relations played a large role too. Always being “in the know” for trends and current events, tracking coverage, and pitching reporters makes you interested in everything that is going on the world, whether it’s close to home or half way around the globe.

Recently though, I’ve started to hate the news. Every time I turn on the TV, there’s “breaking news.” When I would see that bright red rectangular box come across my screen, there was typically urgent, informative news to tune in to. Not anymore. These days, “breaking news” is two inches of snow in Northern New Jersey; or childish jabs from political candidates. Long gone are the days of real breaking news, like what happened in Brussels in this week.

When I turned on my TV Tuesday morning, I saw tons of “breaking news.” I assumed it was just something silly again that CNN or MSNBC deemed “breaking” just for ratings or to grab attention. Probably something about Trump and the violence at his rallies or Hulk Hogan’s sex tape scandal. Sadly, this really was breaking news and I was tuned in, just like I used to be; glued to the television, with news on in the background as I made lunch, cleaned the house and drove in the car.

I am so disappointed that networks try and grab our attention with these breaking news scrolls about celebrity couples breaking up or that there is rain in the forecast. What happened to the news that actually drew people to the channel? I don’t want bad things happening in our world, which is typically when your regularly scheduled programming is interrupted, but I think it’s time we take a closer look at what is really considered “breaking” the days to get people to trust our news sources once again.